Get To Know
INTHEKNOW Global is a leading Talent Management and Influencer Marketing agency. We execute meaningful and results-driven campaigns with brand partners across the beauty, fashion and lifestyle sectors.
With a bespoke and personal service, we pride ourselves on being transparent, thoughtful and on top of industry news and trends.
Our talent division manages the careers of a roster of diverse and exciting global talent. We’re always finding the next faces in the influencer space, and building long term careers for our clients.
Working closely together, our brand team build Influencer strategies for leading beauty and lifestyle brands, from paid influencers, seeding and UGC sourcing at scale.
Rachel Vazifdar, Founder
With 10 years of PR, influencer marketing and social media experience, Rachel founded IN THE KNOW Global in 2019 as a sister agency to WIZARD, where she managed the accounts for some of the leading beauty brands, including Too Faced, KVD Beauty, KIKO and Nudestix.
Rachel has extensive experience in launching brands, and elevating their presence on social media in the UK. She specialises in build the careers of influencers, and has a track record of helping them to grow their following to 7 figures across all platforms, and land dream long-term brand deals.
With the expertise of her team, Rachel injects her passion for the industry into every partnership, ensuring all clients receive a first class service at all times.